Conair is one of the largest producers of hair care appliances, ranging from hair dryers and styling irons to its innovative hair curlers. They are the leading marketer of branded personal and health care small appliances worldwide.
Bed Bath & Beyond stores are the ideal locations for Conair products, which would give them high visibility and a great deal of attention. We collaborated with Conair and Bed Bath & Beyond to create an exciting and experiential shop-in-shop Beauty Boutique environment for beauty products, including hair dryers, styling irons, hair removal, vanity mirrors and curlers. The goals were to captivate and educate consumers, create a desire for higher end and larger margin products, and to boost overall sales. We created opportunities for unique technology that were implemented through collaboration with Conair's tech partner.