As one of the world’s major sports footwear manufacturers, New Balance has expanded their product line over the years to include other sports related products, such as apparel. Bringing their footwear and apparel together into a visual merchandising solution was the task on the table for In-Store Experience team.
New Balance needed to display 4-6 pairs of shoes, as well as a mannequin who would showcase related apparel.
Another requirement was building a solution that could be used at product introduction events as the New Balance teams conducted roadshows across the country.
This involved constructing a solution that was light and portable, easy to assemble and disassemble multiple times with no tools, and be able to fit in a vehicle for easy transport.
The In-Store team’s first submission of creative was immediately approved, and went on to production. This visual merchandising solution is being used at product introduction events across the country.
37 Franklin Street
Westport, CT 06880
203-221-4777 ext. 100
LATEST FROM OUR BLOG
In-Store Experience ranks in the 2019 Inc. 5000 Annual List of America’s Fastest-Growing Private Companies. 08/29/2019
From Dream to Reality: How the American Dream Mall is Reinventing Retail 8/22/2019
How to squeeze the most out of a limited, reduced or frozen in-store budget. 08/15/2019
Getting started with experiential retailing. 7/25/2019
Pop Up Shops and Flash Retailing: How to Harness this newest trend. 7/18/2019