As the end of the 2018 calendar year approaches, I’d like to take this opportunity to reflect on the ever-changing retail industry, and to share my appreciation for all of our clients who have trusted us to deliver innovative solutions for their programs.
The world of retail is alive and evolving. 2018 saw rising consumer expectations in retail and a growing desire for ‘experiences’. Shoppers are now demanding more convenience, more options, total relevance, and more reasons to visit physical stores. When today’s consumers purchase tangible products, they place a lot more value on how it fits into their lifestyle. Retailers will need to adapt to the needs of their customers by creating a more personal in-store experience. They will need to know their customers better than their customers know themselves. To meet this new era, we are now delivering more innovative and experiential retail initiatives by finding new ways to engage with shoppers in this ever-changing retail landscape.
Retail isn’t dying…BORING retail is! We firmly believe that brick-and-mortar retail will continue to flourish. In fact, for every company that closes a store, 2.7 companies are opening stores, according to the National Retail Federation. Our team is driving innovation for the in-store experience at every stage of the process - not only for the shopper, but in the engineering and manufacturing techniques we use to deliver end-to-end programs that get results. We create everything from simple experiential in-store merchandising displays to complete store-in-store immersive digitally interactive connected environments which educate consumers on complex products, while providing key analytics. The point is that it doesn't have to be an elaborate digitally based solution to be experiential, sometimes it just has to be be fun and engaging.
We are excited about the future of retail, and hope you are too! We are blessed with a humbling level of opportunity and would like to express our most sincere appreciation to our valued clients and associates, and hope to work with you in the coming year.
On behalf of the team at In-Store Experience, I wish you and your families a very Happy Holidays and a bright start to 2019 and beyond.
Founder & CEO