In-Store Experience
  • HOME
  • WORK
  • GALLERY
  • SERVICES
  • ABOUT
  • NEWS
  • CONTACT

In-Store In-Sights

An In-Store Experience solution for New Balance.

10/19/2018

 
Picture
As one of the world’s major sports footwear manufacturers, New Balance has expanded their product line over the years to include other sports related products, such as apparel. Bringing their footwear and apparel together into a visual merchandising solution was the task on the table for In-Store Experience team.
New Balance needed to display 4-6 pairs of shoes, as well as a mannequin who would showcase related apparel.
Another requirement was building a solution that could be used at product introduction events as the New Balance teams conducted roadshows across the country.
This involved constructing a solution that was light and portable, easy to assemble and disassemble multiple times with no tools, and be able to fit in a vehicle for easy transport.
The In-Store team’s first submission of creative was immediately approved, and went on to production. This visual merchandising solution is being used at product introduction events across the country.

An In-Store Experience solution for Bridgestone

10/12/2018

 
s a leading designer and manufacturer of a full range of golf equipment, Bridgestone golf was looking for an innovative way to merchandise their golf balls, clubs and accessories. The team at Bridgestone Golf challenged three display companies to meet this task. They had a few requirements:
  • Interchangeable graphics to support different products and marketing campaigns
  • A modular design with various configurations to fit or expand into diverse retail floor plans as needed.
The winning design was the concept presented by In-Store Experience. Manufactured from sheet metal and wire, then powder coated in a gun-metal grey, the angular shapes and mesh texture echoed Bridgestone Golf’s dynamic brand and innovative products. A variety of modular merchandising elements were developed which allowed everything from golf balls and clubs to apparel and bags to be displayed on each floor-stand. Heavy duty casters were utilized for easy moving within the store, and the need for easily interchangeable graphics was fulfilled through digital printing on styrene with removable black Sta-Fast fasteners which continue the tech-inspired aesthetic.
The results? The display empowered retailers to merchandize various product mixes and to maximize floor space, with several retailers seeing a sales lit by as much as 25%!
Picture
    Subscribe

    Archives

    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018

    Categories

    All
    Industry Insights
    Retail
    Team
    Work

    RSS Feed

Picture
37 Franklin Street
Westport, CT 06880

info@instoreexperience.com
​203-221-4777 ext. 100

COMPANY

Work
​Gallery
About
Services
​
News
Contact
Picture
Picture

FROM OUR BLOG

Learn how Kitchenware Retailers Leverage Experiential Retail to Draw in Customers and Move Products off the Shelf 10/7/2019
P.C. Richard & Son launches innovative retail experience for small appliance category in-store.
  09/24/2019
Your Map to the Store Design that will Optimize Space and Facilitate Sales 09/10/2019
In-Store Experience ranks in the 2019 Inc. 5000 Annual List of America’s Fastest-Growing Private Companies. 08/29/2019
How to squeeze the most out of a limited, reduced or frozen in-store budget. 08/15/2019



© 2019 IN-STORE EXPERIENCE  •   ALL RIGHTS RESERVED.
Privacy Policy  Terms of Use
  • HOME
  • WORK
  • GALLERY
  • SERVICES
  • ABOUT
  • NEWS
  • CONTACT